The Players' Tribune
OVERVIEW: Acting Product Director from concept to completion and beyond for the The Players' Tribune, the most innovative sports publications in the world. Responsible for the production of the Visual Identity and Product Design. This digital publication attracts north of 4 million unique visitors per month.
DELIVERABLES: Creative Brief / Strategy / Management of the Visual Identity process / Management of the Interactive Design process across tablet, mobile and desktop. Direction of the build and Product Deployment. Ongoing Strategic Recommendation and Release Management.
PERSONAL ACHIEVEMENTS: Worked directly with Derek Jeter's business team, Jaymee Messler and Founding Editor in Gary Hoenig to conceive and develop the product and brand. Delivered the project to the target of an aggressive deadline (4 months), delighting the client.