AGENCY: AREA 17
OVERVIEW: I produced from concept to completion the Visual Identity and Product Design for The Atlantic Media Group's latest publication Quartz. The tablet first experience covers the global business climate from an international perspective. This digital publication now attracts more traffic than the Economist online.
DELIVERABLES: Creative Brief / Strategy / Management of the Visual Identity process / Management of the Interactive Design process across tablet, mobile and desktop.
PERSONAL ACHIEVEMENTS: Worked directly with Justin Smith (now CEO of Bloomberg Media Group) and Founding Editor in Chief Kevin Delaney to conceive and develop the product and brand / Worked closely with the founding Quartz team and AREA 17 designers to define the product experience and new commenting system / Delivered the project to the target of an aggressive deadline, delighting the client.