Independent Filmmaker Project
AGENCY: AREA 17
OVERVIEW: IFP is the largest community of independent filmmakers in the world. I produced the re-brand and redesign of the IFP organization and website. The site serves an online community for filmmakers and a publishing platform. The brand component was a radical evolution which resulted in a new and fresh foundation for the organization. The site experience was augmented to allow for better navigation and discoverability.
DELIVERABLES: Creative Brief / Product Requirements and User Stories / Management of the Interactive Design process / Management of the Development phase, CMS build and integration.
PERSONAL ACHIEVEMENTS: Worked with an established brand to evolve an engaged and integral community / Developed the business for AREA 17 into a long standing and valuable partner.